The Creative Process

Why is a creative process important?

1. Improve Consistency 
2. Ability to Plan and Time Your Work
3. Raise the Quality of Your Work
4. Communicate More Effectively and in a Professional Manner 

The steps to the creative process:

1. Research

The more you know the easier the project will be! 
Research the client and the competition. Get online, look in magazines, listen to music, pay attention       to the world around you... whatever you need to get inspired.

     2. Brainstorm/Inspiration

Striving to be unique and  innovative while still following the current trends, ensures a fresh and creative approach. 

What kind of message am I trying to communicate?

Who is my audience? 

What am I trying to tell them?

What kind of color and/or style will work for this audience?

     3.  Sketch

Thumbnails, Thumbnails and more Thumbnails.

Sketch to get your idea/thought onto and out to work through ideas.

    4. Execute

Implement your ideas. Combine type and imagery, into a well developed composition. Utilize design principles and visual organization guidelines to help. Try techniques, explore possible options, and analyze the outcome. If you get stuck, walk away and clear your head. If the piece doesn't look how you imagined, and isn't working, try another idea. Forcing an idea won't result in a good design.

   5. Critique and Revise

Take a step back, (literally) and look at your design with an objective eye. MAke sure your design effectively conveys the message to the intended audience. If it doesn't, go back and tweak the composition until it does! Asking others for their opinion will help with this process.