Logotype

Logotype

• A graphic mark or emblem commonly used by commercial enterprises, organizations, and even individuals to aid and promote instant public recognition.
• Commonly referred to as a logo.
• Logographic languages: such as egyptian hieroglyphics, coats of arms, water marks.
• playful children's books, authoritative newspapers, and conversational periodicals developed their own visual editorial styles for unique, expanding audiences.
• by the 1950's, modernism had shed it's roots as an avant-garde artistic movement in europe to become an international, commercialized movement in the U.S. and elsewhere.
• Less is more.
• Logo design is an important area of graphic design, and one of the most difficult to perfect. This is because logos are meant to represent companies' brands or corporate identities and foster their immediate customer recognition.
• A logo needs to be simple, but have enough personality that it stands out in a crowd.

Spot Color

• A method of specifying and printing colors in which each color is printed with its own ink. Spot color printing is effective(cost effective) when the printed matter contains only one to three different colors, but it becomes prohibitively more expensive for more colors.

Pantone Matching System

• Colors sorted by numbers.

Choose your Color wisely!

• Color plays an important role in logo design. Color can illicit different feelings and emotions from the audience. 
• Interpretation of color may vary depending on age, gender, and cultural demographics. So color should be carefully considered based on your target audience.
• Colors also tend to follow trends, just like fashion. So a new vibrant company may want to follow current trends, whereas a bank may choose to stay with a more conservative color palette. 
• Keep your color palette to two to three color. Too many colors will increase your cost of production. As well, it may cause a chaotic design.

Combination Mark

• Logo Name and Art Work are Working Together.
• The text is integrated and can stand alone.
• Graphics and Texts together.

Iconic/Symbolic

• Instantaneously recognizable.
• Memorable.
• Clarity when reproduced in small sizes.
• Can be illustrative in nature, either concrete or abstract.

Wordmark

• When you just use the company name as a whole.
• The text is interesting.
• You can use the whole word or just the initials.