Color Psycology

Assignment #20 | Research and Information

The logo with foot is interesting.
clean a simple design
earth tones used well for the spa

figure/ground is used well
I like the colors used

Everything matches well
Looks like it would be for a spa

Assignment #19: Research and Inspiration

The comb shape card and the simplicity

The pop up with information on the back of it, creative and unique

Reminds me of a newspaper of train station.

Stationary package

• The printed pieces that a company utilizes for communications purposes.
• When establishing a business, it is very important that all communications are well coordinated and that the message of the organization is presented consistently.
• Basic Stationary package: business card, letterhead, and envelopes

1. Business card

• An essential part of a stationary: Your business card does more then tell people how to find you; it says something about your company.- its mission; its culture, and its goals. Everything from the colors, fonts, the texture, shade, and gloss of the paper you print on says something about you.
• Logo, company name, employee name, title, phone number, fax number, email address, company address, and web address.
• Design Tips: Must be 2"x3.5", Horizontal OR Vertical orientation, Check for accuracy, Check for unity... continuity among other pieces.

     2. LetterHead

• A printed piece of paper to send letters, memos, etc. 

Typically Includes:

• Logo
• Company Name
• Company Address
• Phone Number
• Fax Number
• Web Address

Design Tips:

• Must be 8.5"x11"
• Must be vertical orientations
• Must leave room to write the letter, memo, etc- big empty space in the middle.
• check for accuracy
• check for unity... continuity among other pieces 

    3. Envelope

• The packaging that contains the letter/form when being mailed. 
• Standard #10 envelope.

Typically Includes:

• Logo
• Company Name
• Company Address

Design Tips:

• Must be 9.5"x4.125"
• Horizontal OR Vertical orientation
• must leave room for recipient's address and stamp
• check for accuracy
• check for unity... continuity among other pieces
• If you decorate all the way to the edge -Front and Back- more expensive and longer process

When establishing a business, it is very important that all communications are well coordinated and that the message of the organization is easy to comprehend.

Assignment 18: Research and Inspiration

The Font is fun and Colors are bright.
Visual Hierarchy
1. Disney

The use of figure/ground.
Visual Hierarchy
1. The Mummy
2. The word mummy

The paw print as the 'o' and the simplicity.
Visual Hierarchy
1. Clemson
2. University 

Assignment 17: Research and Inspiration

Visual Hierarchy
1. The Baseball Player
2. The Baseball
3. Major League Baseball
The negative/positive space 

Visual Hierarchy
1. The Smiley Face
2. Happy Dentist
3. your friendly stomatologist
It's Funny

Visual Hierarchy
1. Leave / Ring
2. GreenTech
3. Landscape Inc.
Simple and works well

Logotype

Logotype

• A graphic mark or emblem commonly used by commercial enterprises, organizations, and even individuals to aid and promote instant public recognition.
• Commonly referred to as a logo.
• Logographic languages: such as egyptian hieroglyphics, coats of arms, water marks.
• playful children's books, authoritative newspapers, and conversational periodicals developed their own visual editorial styles for unique, expanding audiences.
• by the 1950's, modernism had shed it's roots as an avant-garde artistic movement in europe to become an international, commercialized movement in the U.S. and elsewhere.
• Less is more.
• Logo design is an important area of graphic design, and one of the most difficult to perfect. This is because logos are meant to represent companies' brands or corporate identities and foster their immediate customer recognition.
• A logo needs to be simple, but have enough personality that it stands out in a crowd.

Spot Color

• A method of specifying and printing colors in which each color is printed with its own ink. Spot color printing is effective(cost effective) when the printed matter contains only one to three different colors, but it becomes prohibitively more expensive for more colors.

Pantone Matching System

• Colors sorted by numbers.

Choose your Color wisely!

• Color plays an important role in logo design. Color can illicit different feelings and emotions from the audience. 
• Interpretation of color may vary depending on age, gender, and cultural demographics. So color should be carefully considered based on your target audience.
• Colors also tend to follow trends, just like fashion. So a new vibrant company may want to follow current trends, whereas a bank may choose to stay with a more conservative color palette. 
• Keep your color palette to two to three color. Too many colors will increase your cost of production. As well, it may cause a chaotic design.

Combination Mark

• Logo Name and Art Work are Working Together.
• The text is integrated and can stand alone.
• Graphics and Texts together.

Iconic/Symbolic

• Instantaneously recognizable.
• Memorable.
• Clarity when reproduced in small sizes.
• Can be illustrative in nature, either concrete or abstract.

Wordmark

• When you just use the company name as a whole.
• The text is interesting.
• You can use the whole word or just the initials.

Early Computers | 1930s - 1980s AD

What is an abacus?
A manual computing device consisting of a frame holding parallel rods strung with movable counters.


In 1936,  Zuse invented this type of computer?
First Programmable Computer
Post a photo of the 1944 Mark Computer.

In 1944, Aiken and Hopper designed the Mark Series of computers to be used for what?
Used by Navy for Gunnery and Ballistic Calculations.


Post a photo of the UNIVAC Computer.




In 1951, Eckert and Mauchly designed the first commercial computer for whom?
For the Census Bureau

What does UNIVAC stand for?
Universal Automatic Computer

In 1953, IBM enters the scene. What does IBM stand for?
International Business Machines

What is FORTRAN?
Fortran = The IBM mathematical formula translating system.

Post a photo of the first mouse.
In 1964, how did Engelbart change the way computers worked?
Engelbart made them more user friendly.

What is the significance of ARPnet?
ARPnet was the first internet, was developed to protect the flow of information between military installations by creating a network of geographically separated computers. ARPnet = Advanced research projects agency networks

In 1971, Intel introduced this? 
Intel introduced the first single chip microprocessor, the intel 4004.



Post a photo of it.

In the same year, IBM introduced this? Post a photo of one.
IBM introduced the first "memory disk" commonly called a 'floppy disk" because of it's flexibility.

In 1973, Metcalf and Xerox created this?
The first ethernet computer network.

During the next several years, the first consumer computers were marketed. 

Scelbi Mark-8


Post photos of the Altair, Apple I, Apple II, TRS-80, Commodore PET. Label each.


In 1981, Bill Gates and Microsoft introduced this package?

The MS-DOS computer operating system which was packaged with the IBM PC.


Post a photo of the Lisa computer.

In 1983, who introduced the Lisa computer?
Apple

What is GUI?

GUI = Graphical User interface


Post a photo of the computer mentioned below.


In 1984, a more affordable home computer was introduced. Name the computer and the company that marketed it? Apple Macintosh Computer

The commercial only ran one time. When?During the super bowl, on January 22, 1984.


In response to the Apple GUI, Gates and Microsoft introduced this?
Introduced the Windows operating system.


Two men are known for their development of the Apple I computer. Who are they?
Steve Wozinak and Steve Jobs


When was the internet that we know, world wide web, developed and introduced?
developed in 1989 and introduced in 1991


Over the years, Apple has included "easter eggs" within their software. What is an "easter egg"?
Easter Eggs are fun little things like poems, letters, or pictures hidden in apple products that can only be found using the right directions.


Search for easter eggs in Photoshop and Illustrator. List a few in this post ... and try to find them in the applications
Open photoshop. open the layers panel menu. hold down ALT and click on panel options. A small image of Merlin will appear.



Where do you think computers will take us in the next 10 years?

 

Photography | 1839 - 1960s AD

Until the 1880s, how were news stories illustrated?
photographs required the image to be re-enterpreted by an engraver before being published. 


What is a camera obscura?

Known to scholars and philosophers in the 4th century as a way to observe light. Means Dark Chamber.




Post an example of a camera obscura.




How did scholars and artists utilize the camera obscure?
As an optical device that projects an image of its surroundings onto a screen. The 13th century, it was used for the safe observation of solar eclipses and phases of the moon.

From where did the photographic camera develop?
From the portable box came the development of the photographic camera and the ability to accept a sheet of light sensitive material to capture the image or scene.

Who first used the term "photography"? Where was is derived from?



Sir john Hershel. Derived from the greek words for light and Writing.


Post a photo of the first photograph.  




Who is credited with making the first successful photograph?
In the summer of 1827, Joseph Niepce was credited with making the first successful photograph.












Post an example of a Daguerreotype image.




Who invented the Daguerreotype process? What are the advantages and disadvantages of the process?
Daguerre was credited with creating the first practical photographic process in 1839. He exposed a light-sensitive metal sheet, which created a direct positive image. Exposure time was reduced to half an hour.
The Daguerreotype process was good, but expensive. It became and instant craze. There was a growing need for a means of duplicating an image, which could not be done with this process.  


Post an example of a Calotype image.




Who invented the Calotype process? What are the advantages and disadvantages of the process?
William Fox Talbot. The subject was exposed onto light-sensitive paper, producing a paper negative. The quality was inferior to the striking images produced by the Daguerreotype process. Talbot, made improvements by 1844, he was able to create a photographically illustrated book entitled "The Pencil of Nature." From the negative an unlimited amount of duplicates could e made. The calotype is the basis of our modern photographic process.


Post an example of a Wet Collodion Process image.




Who invented the Wet Collodion process? What are the advantages and disadvantages of the process?
Fredrick Scott Archer was credited with developing the Wet Collodion Process, or Wet Plate Process.
Glass Plates were used for the negative. This process reduced the exposure time to 2 or 3 seconds. As well, the cost was significantly less then the previous processes. Glass plates were coated with collodion, a colorless syrupy solution or nitrocellulose in ether. Plates had to be exposed and developed immediately, while the plates were still wet. Glass plates produced sharper images.


Post an example of a Dry Plate Process image.




Who invented the Dry Plate process? What are the advantages and disadvantages of the process?
Richard Maddox made the first successful dry plate negative in 1871. Used gelatin instead of glass for the photographic plate. it is still the base of our film today.


Who is George Eastman? What company did he establish?


Remembered for making photography accessible to all. In 1884, Eastman invented roll film a photographic medium that replaced fragile glass plates with a photo-emulision coated on paper rolls. Kodak.


Post an example of The Kodak Camera from 1888.


In 1888, he produced a camera that use his flexible roll film. How did he make this camera/photography accessible to the public?
The camera owner could send in the camera with a minimal processing fee. The company would process the film, reload the camera and return it to the owner. In an effort to bring photography to the masses, eastman introduced the brownie an 1900 at the price of just $1.

What is Edwin Land best known for? What company did he establish?




Patenting polarized light filters in 1934 and his invention of instant photography in 1948. the polaroid Corporation was founded in 1937.


Post a photo of the first Polaroid camera.




How long did the first Polaroid camera take to produce a photo?
60 seconds.

What was Eadweard Muybridge known for?

An english photographer known for his work. Using multiple cameras to capture motion.


Post a photo of the Zoopraxiscope.


What is the Zoopraxiscope?

This was a device used to project a series of images in successive phases of motion.


Post a photo of Muybridge's horse in motion.


How did Muybridge settle the debate and photograph a horse in motion?


In 1880s, the development of the motion picture camera allowed this?To capture a horse with a four of it's feet off the ground.


Post a photo of a motion picture projector.


What is a motion picture projector?
A picture projector to shine a light through the film and magnify the 'moving picture" onto a screen for n audience. 

The Linotype Machine | 1886 AD

Who is credited with the invention of the typewriter?
 Christopher Sholes
What is a "stenographer"?


Post an example of Shole's typewriter.


Why did Sholes send a prototype of his typewriter to Clephane?
Sholes sent a prototype to Clephane because Sholes knew that stenographers would be the ones using the typewriter.
After the typewriter began production, why did Clephane pursue another machine?
It still took to long to typeset and copy the words
Who spent a year redesigning Clephane's typesetting machine?
Ottmar Mergenthaler
What is meant by "typesetting"?














Post an example of Linotype Machine.


How does the Linotype Machine differ from the typewriter?
The linotype machine allowed type to be set mechanically, rather then by hand.
How did this machine change the newspaper industry?
























Post an example of a Linotype keyboard.

How did the keyboard of the Linotype Machine differ from keyboards that we use today?
They had a set of uppercase keys, a set of lower case keys and a set of small uppercase keys, digits and symbols.
Post an example of a Linotype slug.


What is a slug?
The assembled line of type is cast as a single piece, called a slug.
Post an example of a person operating a Linotype Machine.


Why is the Linotype Machine the greatest advanced in printing since movable type?

                                                         Because the linotype machine made things fast efficient.

The Gutenberg Press | 1450 AD

What is Johannes Gutenberg credited with?
He is credited with inventing the technology of printing with moveable type.

Most influential person of al times... Printing press invention occupies the same status.

Post a photo of the Gutenberg Press.

How did the printing press work? 
Hand press. Ink was rolled over the raised surface of moveable hand-set black letters held within a wooden form. Form was pressed against a sheet of paper.

What motivated Gutenberg to find a better way of creating books?
Working with his father and his love of reading motivated him to find a better way to create books.

Why did Gutenberg experiment with metal type versus wood type?
Gutenberg concluded that metal type (or movable type) could be reproduced quickly once a single mold could be made.

Post an example of movable type in a type case.

What is moveable type?
Moveable type is the system of printing that uses moveable components to reproduce the elements of a document (usually individual letters and punctuations). Lettering was more uniform.

What is a matrix?Hard metal punch is hammered into a soft copper bar, creating a matrix.Then, placed into a hand-held mold. Piece of type is cast by filling the mold with molten metal.

The matrix can be reused so the same character appearing anywhere within the book will appear very uniform.

What ink did Gutenberg develop that he used specifically for the printing press?
Oil-based ink. More durable then the water based ink.

What is paper made from? Where did paper originate?
Paper is a substrate made from wood pulp. Chinese created the first piece of paper.

What is a "substrate"?


Who did Gutenberg seek to help with the invention of the press? 

Johon Fust, a wealthy businessman.

At the end of the 5 years, what happened? 

If Gutenberg could not repay the loan, with interest, Fust would get the printing press, tools, and materials.Close to the end of 5 years, what happened?Before the 200 bibles were completed, Fust sued Gutenberg to get his money.
Judge ruled in favor of Fust and made Gutenberg pay. Gutenberg turned over the printing press, tools, materials and all 180 Bible.

What was the first book he printed?

A two volume Bible.

Post an example of this book.

How did the Gutenberg Press impact communication?

Perfected script and made it easier to read.

Books made more rapidly.

Curent information could be shared locally around the world.

Cost of books decreased allowing more people to buy them.

Demand grew and population became more literate.

Who introduced the printing press to England?
William Caxton produced the first book in English. Fist english person to work as a printer.

What was the early form of newspapers?
!525, trade newsletters began to develop as an early form of newspaper.

When was the first news weekly published? What was it called?
1704. The boston letter, by John Campbell.

What kind of press was built in the US in the mid 1800s?

Lord Stanhope had built a press completely out or cast iron.

Post an example of a 1930s printing press.

By the late 1930s, presses had increased in efficiency and were capable of 2,500 to 3,500 impressions per hour. What is meant by "impression"?

Which printing process is the Gutenberg press an example of? Briefly describe the process?Relief printing 

Intaglio

Porous

Lithography

Post an example of an intaglio press.

What is intaglio printing and how is ink transferred?Image area is etched into the plate surface to hold the ink.

Ink is applied, then rubbed with a cloth to remove the excess. Damp pare is placed on top. A press applies pressure to transfer the ink to the paper.

Post an example of a screen (porous) printing press.

What is porous printing and how is ink transferred?Basic stencil process. image is attached to a screen. Ink is forced through open mesh areas.

Post an example of a lithography printing press.

What is lithography and how is ink transferred?Printing on a flat surface. Based on the concept that oil and water do not readily mix.

Drawing, or artwork , is made on the plate with greasy ink or crayon. Mater is applied. When ink is spread on top, the greasy parts accept ink, the wet parts do not.

Post an example of a offset lithography printing press.

What variation of lithography is used by the commercial printing industry today?
Most commercial printing is printed with a similar form of the lithography process called. offset lithography.

How do printing presses used today compare to the Gutenberg Press?


Describe four-color process printing using CMYK?