Color Psycology

Assignment #20 | Research and Information

The logo with foot is interesting.
clean a simple design
earth tones used well for the spa

figure/ground is used well
I like the colors used

Everything matches well
Looks like it would be for a spa

Assignment #19: Research and Inspiration

The comb shape card and the simplicity

The pop up with information on the back of it, creative and unique

Reminds me of a newspaper of train station.

Stationary package

• The printed pieces that a company utilizes for communications purposes.
• When establishing a business, it is very important that all communications are well coordinated and that the message of the organization is presented consistently.
• Basic Stationary package: business card, letterhead, and envelopes

1. Business card

• An essential part of a stationary: Your business card does more then tell people how to find you; it says something about your company.- its mission; its culture, and its goals. Everything from the colors, fonts, the texture, shade, and gloss of the paper you print on says something about you.
• Logo, company name, employee name, title, phone number, fax number, email address, company address, and web address.
• Design Tips: Must be 2"x3.5", Horizontal OR Vertical orientation, Check for accuracy, Check for unity... continuity among other pieces.

     2. LetterHead

• A printed piece of paper to send letters, memos, etc. 

Typically Includes:

• Logo
• Company Name
• Company Address
• Phone Number
• Fax Number
• Web Address

Design Tips:

• Must be 8.5"x11"
• Must be vertical orientations
• Must leave room to write the letter, memo, etc- big empty space in the middle.
• check for accuracy
• check for unity... continuity among other pieces 

    3. Envelope

• The packaging that contains the letter/form when being mailed. 
• Standard #10 envelope.

Typically Includes:

• Logo
• Company Name
• Company Address

Design Tips:

• Must be 9.5"x4.125"
• Horizontal OR Vertical orientation
• must leave room for recipient's address and stamp
• check for accuracy
• check for unity... continuity among other pieces
• If you decorate all the way to the edge -Front and Back- more expensive and longer process

When establishing a business, it is very important that all communications are well coordinated and that the message of the organization is easy to comprehend.

Assignment 18: Research and Inspiration

The Font is fun and Colors are bright.
Visual Hierarchy
1. Disney

The use of figure/ground.
Visual Hierarchy
1. The Mummy
2. The word mummy

The paw print as the 'o' and the simplicity.
Visual Hierarchy
1. Clemson
2. University 

Assignment 17: Research and Inspiration

Visual Hierarchy
1. The Baseball Player
2. The Baseball
3. Major League Baseball
The negative/positive space 

Visual Hierarchy
1. The Smiley Face
2. Happy Dentist
3. your friendly stomatologist
It's Funny

Visual Hierarchy
1. Leave / Ring
2. GreenTech
3. Landscape Inc.
Simple and works well

Logotype

Logotype

• A graphic mark or emblem commonly used by commercial enterprises, organizations, and even individuals to aid and promote instant public recognition.
• Commonly referred to as a logo.
• Logographic languages: such as egyptian hieroglyphics, coats of arms, water marks.
• playful children's books, authoritative newspapers, and conversational periodicals developed their own visual editorial styles for unique, expanding audiences.
• by the 1950's, modernism had shed it's roots as an avant-garde artistic movement in europe to become an international, commercialized movement in the U.S. and elsewhere.
• Less is more.
• Logo design is an important area of graphic design, and one of the most difficult to perfect. This is because logos are meant to represent companies' brands or corporate identities and foster their immediate customer recognition.
• A logo needs to be simple, but have enough personality that it stands out in a crowd.

Spot Color

• A method of specifying and printing colors in which each color is printed with its own ink. Spot color printing is effective(cost effective) when the printed matter contains only one to three different colors, but it becomes prohibitively more expensive for more colors.

Pantone Matching System

• Colors sorted by numbers.

Choose your Color wisely!

• Color plays an important role in logo design. Color can illicit different feelings and emotions from the audience. 
• Interpretation of color may vary depending on age, gender, and cultural demographics. So color should be carefully considered based on your target audience.
• Colors also tend to follow trends, just like fashion. So a new vibrant company may want to follow current trends, whereas a bank may choose to stay with a more conservative color palette. 
• Keep your color palette to two to three color. Too many colors will increase your cost of production. As well, it may cause a chaotic design.

Combination Mark

• Logo Name and Art Work are Working Together.
• The text is integrated and can stand alone.
• Graphics and Texts together.

Iconic/Symbolic

• Instantaneously recognizable.
• Memorable.
• Clarity when reproduced in small sizes.
• Can be illustrative in nature, either concrete or abstract.

Wordmark

• When you just use the company name as a whole.
• The text is interesting.
• You can use the whole word or just the initials.