Assignment 13, Research and Inspiration

Research:

Exquisite Corps:

• A method by which a collection of words or images is collectively assembled. (Found on Wikipedia) 
• Started with words, eventually became a visual game.
• Surrealists established the game.

Surrealist 

• a cultural movement that began in the early 1920s, and is best known for the visual artworks and writings of the group members. (Found on Wikipedia)

Brainstorming:

• Modern
• New/Creative
• Clean 

Inspiration

This piece is interesting because of the use of different body parts from various animals.

This piece has character and is very creative.    

The Creative Process

Why is a creative process important?

1. Improve Consistency 
2. Ability to Plan and Time Your Work
3. Raise the Quality of Your Work
4. Communicate More Effectively and in a Professional Manner 

The steps to the creative process:

1. Research

The more you know the easier the project will be! 
Research the client and the competition. Get online, look in magazines, listen to music, pay attention       to the world around you... whatever you need to get inspired.

     2. Brainstorm/Inspiration

Striving to be unique and  innovative while still following the current trends, ensures a fresh and creative approach. 

What kind of message am I trying to communicate?

Who is my audience? 

What am I trying to tell them?

What kind of color and/or style will work for this audience?

     3.  Sketch

Thumbnails, Thumbnails and more Thumbnails.

Sketch to get your idea/thought onto and out to work through ideas.

    4. Execute

Implement your ideas. Combine type and imagery, into a well developed composition. Utilize design principles and visual organization guidelines to help. Try techniques, explore possible options, and analyze the outcome. If you get stuck, walk away and clear your head. If the piece doesn't look how you imagined, and isn't working, try another idea. Forcing an idea won't result in a good design.

   5. Critique and Revise

Take a step back, (literally) and look at your design with an objective eye. MAke sure your design effectively conveys the message to the intended audience. If it doesn't, go back and tweak the composition until it does! Asking others for their opinion will help with this process. 

Photo Composition

Snapshot or Photograph?

•                Snapshot: An informal photograph taken quickly, typically with a small hand-held camera.

•                Photograph: A picture made using a camera, in which an image is focused onto film or other light-sensitive material and then made visible and permanent by chemical treatment, or stored digitally.  An image taken with care and thought.  

Rule of Thirds: imaginary lines drawn, dividing the frame of your camera into thirds, both horizontally and vertically. NOTE: avoid the center frame

•                Place important subject or important elements of your composition where these lines intersect

•                Place the horizon lone at the top or bottom horizontal divider

•                Or fill up the entire frame with the subject for a close-up image

Leading Lines: use the lines created within the foreground or background of the composition to lead the viewer's eye through the photo.

•                Lines can draw attention to one or more intended subjects or a single focal point

Point of View: change the way your subject is perceived by changing the camera position. NOTE: don't make everything eye level get into your subjects point of view! 

•                If you are photographing a subject that you want to seem very tall, compose the shot so that the camera is looking upwards... And vice versa.

Simplicity: keep your background simple and clear of clutter!

•                The mood and effectiveness of a photo can be altered by what is in the background.

A chaotic composition will cause the viewer to look away